An Explanation of New Price Structure

Before I begin accepting orders again, I want to post a brief explanation of my new price schedule.

For years I have tried to be somewhat of a “low price leader” among nylon whipmakers. (I guess working for Walmart Logistics for 14+ years has had an effect on my business philosophy.) While my prices have crept up some over the past 9 years, a survey of other whipmaker’s websites recently showed me that have been charging far less than some of my competitors on comparable whips. Things have even gotten to the point where some of my customers have suggested that I am not charging enough for my whips.

Keeping my whips affordable for my cowboy clientele is still very important to me. I have always tried to keep my cow whip prices within an acceptable range for them. This concern has been the main thing that kept me from raising my prices already. While the price of my whips in the “sport cracking” category are a good bit higher, my new prices are relatively the same for the whips most commonly ordered by cowboys from Florida (12ft and 14ft cow whips).

For example: With the new schedule, my 12ft cow whips are only $12.00 more. 14ft cow whips are only $4.00 more…  However, these prices are now a much better value than in the past because they now include a choice of several exotic and laminate handles! No more paying extra for a fine exotic handle unless it’s one of the very expensive African species.

Another change is that my bullwhip price schedule now groups woody bulls and regular bulls together. As with the cow whips, there is no additional charge for an exotic handle on a bullwhip unless an expensive African species (white and black ebony, blackwood, or gaboon ebony for example).

If it seems I am being greedy or that my price increases are too steep, I would like to recommend the following article by Steve Huntress. I think he makes some great points on why a quality nylon whip doesn’t always have to be dirt cheap:

Quality Isn’t Cheap & Neither Are Nylon Whips.

If you have any questions, please feel free to email me or post them in the comment box.

Thanks!

Rhett